One album of 2010 that garnered far too little attention was the latest disc from Josh Ritter, So Runs The World Away. Another perfect showcase for Ritter's storytelling capabilities as a lyricist, So Runs The World Away was equal parts timeless and modern, featuring accessible folk Americana that wouldn't sound out of place when played alongside the likes of legends like Dylan, Guthrie, and Hank the first.
Earlier this year, Ritter released a video for the remarkable track "The Curse", featuring a marionette mummy falling in love with a marionette archaeologist. Now, Josh continues his trend of atypical videos with a "photo essay" by Sam Kassirer for the searingly bitter "Rattling Locks".
Kassirer has this to say about the project:
“This video/photo essay was made exclusively with 120mm medium format photographs taken partially over 2009 US and Europe tours, and partially from a shoot with Josh to capture specific images that the song evokes. Locations include the London Eye, The Windsor Court Hotel in New Orleans LA, and a piano tuning shop in Somerville, MA. Hopefully it comes across as sort of scary and a little bit funny.”
As far as we're concerned, the video is a perfect compliment to the song. Just as dark as it is memorable, the monochrome photos have a more cinematic feel than most music videos this side of Lady Gaga, not to mention the fact that "Rattling Locks" is the type of song that takes root in your head and doesn't let go. If you missed the spring release of So Runs the World Away, this ought to convince you to retrace your steps and check it out.