Sorry, couldn't resist the bad pun and marketing culture criticism there on the headline...What can I say, I'm always torn on these kinds of events. On one hand, it's like, "sweet, join the party and get free tickets!" On the other hand, sometimes these "free" events can be a total time drain and buzz kill and the whole experience hardly seems worth the money you're supposedly saving.
http://kiasoulcollective.com/
Oh, and before the Walkmen fan hate mail starts flowing in, don't worry, I don't seriously believe you band has sold their soul here. Band involvement in these kind of things makes the rock purist in me cringe when it's a personal favorite that plays (like that one time I was distraught to discover BRMC doing a free show for a whiskey brand), but realistically it's hard to be critical at this point given how the music industry works (or should I say doesn't work?) anymore.
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